#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan

In this episode we’re joined by industry experts Araminta
Robertson & Fiona Brennan to discuss all things content
strategy. Together we look at the potential impact of AI in
content creation, including ethical concerns and the practical
applications of AI tools; share valuable insights into narrative
structure and storytelling, plus, the key to getting your subject
expert on board for more impactful results.


In this episode:


04:27 Research, writing, and personal qualities in learning.


11:51 Understanding customer emotions for effective content
strategy.


15:28 Involving interviewees, preparing questions, showing
impact.


20:42 AI's potential and ethical concerns.


27:22 The impact of unconventional inspiration.


 


Resources mentioned in this episode:


 


Into The Woods by John Yorke


They Ask You Answer by Marcus Sherridan


 


More about our guests:


Araminta is the Managing Director at Mint Studios, a content
marketing agency that helps fintech companies turn their website
blog into a customer acquisition channel. She also co-manages the
1,500+ person Fintech Marketing Slack group, is the host of the
Market Like a Fintech podcast and Edinburgh's Fintech Mixers.


Connect with Araminta here:


https://www.linkedin.com/in/aramintarobertson/


https://www.mintcopywritingstudios.com/


 


Fiona is a content strategy consultant and founder of Indi
Essentials. She supports Brand Managers, Marketing Managers and
founders to make the most of their content and specialises in
ethical businesses.


 


Connect with Fiona here:


https://www.linkedin.com/in/fiona-brennan/


https://www.indiessentials.co.uk


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


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comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.