#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes

In today's episode of the Internet Marketing Podcast, we’re
discussing the more technical aspects of SEO, including an
in-depth look at the crucial elements of site structure,
rendering methods and information architecture. We also explore
the tools available to help you analyse the performance of your
website and get you better results in the SERPS. Our experts this
week are Sally Raymer and Mark Stanford-Janes, both experts in
their field with over 20 years’ collective experience. If you’re
looking to get practical tips on how to improve your digital
marketing performance with better site structure and SEO, this
episode is for you.


In this episode:


07:41 Understanding Google's priorities in website searches.


11:16 Unique page content and SEO alignment analysis.


14:03 Why information architecture is important for website
structure and on-site SEO.


20:09 Recognising customer needs, seeking resources for customer
needs.


 


Resources mentioned in this episode:


Moz – Beginners Guide to SEO


Web app design resource – patterns.dev


 


 


More about our guests:


 


Sally is an SEO expert and Founder with almost a decade of
experience. Spanning everything from technical SEO to
localisation, internationalisation and more, Sally has worked in
a variety of industries, including b2b and b2c markets.


Connect with Sally here:


Linkedin.com/in/sally-r-seo


www.seoinmotion.com


 


Mark is a Senior Organic Performance Account Manager and has
worked in SEO for nearly 6 years. His experience spans a range of
clients, from big brands to SMEs in industries such as Travel,
Finance, Saas & Ecommerce.


 


Connect with Mark here:


https://www.linkedin.com/in/mark-stanford-janes-4357a7129/


https://weareroast.com/


 


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.