#714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez

In today's episode of the Internet Marketing Podcast, we discuss
the challenges and complexities marketing professionals face when
expanding their campaigns into new countries. We discuss the
importance of understanding local media landscapes; how to adapt
your content for different international markets and the
importance of accurate translations for cultural context. Our
experts this week are Peace Itimi and Laura Míguez, both
innovative thinkers and highly experienced in international
marketing. If you’re looking for practical tips on how to improve
your global campaigns, this episode is for you.


In this episode:


03:46 Peace’s focus on Africa's leading presence as an emerging
international market.


07:39 Why understanding cultural context is crucial for effective
international campaigns.


12:59 Understanding the variations in each country's media
landscape – what and how do they consume their news?


17:54 Why having a good network is essential when hiring local
freelancers, especially translators.


20:23 Placing trust in agencies or freelancers for content
localisation – get to know them first.


 


Resources mentioned in this episode:


https://www.lennysnewsletter.com/


https://www.reforge.com


https://www.tlcfreelance.com/newsletter


 


More about our guests:


 


Peace is a multifaceted Marketing leader and global thought
leader. She works at Smile ID (Africa's leading identity
verification and digital KYC provider) as its Director of
Marketing and served as a Growth Mentor for Seedstars Growth
Program and Google for Startups Accelerator.


 


Connect with Peace here:


https://www.youtube.com/peaceitimiofficial


https://www.linkedin.com/in/peaceitimi


 


 


Laura Miguez is a Senior Digital PR Strategist who has
successfully transitioned her expertise from the UK to the
Spanish and international markets. Utilising a keen understanding
of cultural nuances, she regularly secures client placements in
some of Spain's most influential publications.


 


Connect with Laura here:


https://www.linkedin.com/in/laura-miguez-843444115/


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.