#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

In today's episode of the Internet Marketing Podcast we chat to
PR experts Olivia Bence and Will Waldron. They share their
practical tips on how to skyrocket the reach on your next PR
campaign, including; why we need to understand the changing
landscape of freelance journalism; how to build a good rapport
with journalists and editors and the importance of good quality
link building for SEO. Let’s dive in!


In this episode:


06:15 The changing landscape of journalism - many shifting to
freelance work and writing for multiple titles.


09:41 The importance of alignment and collaboration in digital PR
- moving away from past tensions and building better
relationships with journalists.


11:31 Top tips for pitching journalists - pitch structure, clear
images, quick response and tailored content.


16:27 Utilising the ‘dates of interest’ calendar for easy
campaign recycling.


19:44 Discussing the importance of SEO and digital marketing for
business growth and increased revenue.


 


 


Resources mentioned in this episode:


The Art of Creative Thinking by Rod Judkins
https://www.rodjudkins.com/books


https://connective3.com/resources/


 


 


More about our guests:


 


Olivia has over six years of experience working in the PR
industry. Her passion for finding innovative link building
tactics and nurturing PR/Journalist relationships has propelled
her career across some of the leading PR agencies in Manchester.


 


Connect with Olivia here:


https://www.linkedin.com/in/olivia-bence-883260132/


 


 


With a background in music PR, Will has 10 years of experience in
both traditional and digital PR, marketing and communications.
Now currently focussing on digital PR strategies at connective3,
Will is developing multi-channel campaign strategies and
delivering award-winning campaigns to clients across multiple
international sectors.


 


Connect with Will here:


https://www.linkedin.com/in/will-waldron-0b0088111/


https://connective3.com/


 


 


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.