#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke

In today's episode of the Internet Marketing Podcast we bring
together Natalie Arnie, a freelance SEO consultant, and digital
content specialist Zoë Burke. Together we explore the challenges
faced by marketers in the current digital landscape, and the
strategies for creating successful content that will ensure you
stand out from the crowd. From understanding audience personas to
leveraging influencers and social media, we discuss the
innovative but actionable approaches and insights to take your
content creation to the next level. Let’s dive in!


In this episode:


05:25 Taking the measurements – recommended tools to measure
specific marketing metrics.


08:30 The complexity of creating accurate and detailed personas
for content production given economic constraints on resources.


13:19 The value of analysing customer service calls to improve
both customer service and marketing strategies for brands.


17:38 Why adaptation is important when catering for diverse
audiences.


Resources mentioned in this episode:


https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/


https://coreupdates.com/


https://ellenforster.substack.com/


https://www.tiktok.com/@aliceisgratified


 


 


 


More about our guests:


 


Natalie is a Freelance SEO Consultant based in Brighton in the
UK. She loves using her expertise to help businesses of all sizes
to grow their digital presence, mainly through holistic SEO.


 


Connect with Natalie here:


https://nataliearney.com/


https://www.linkedin.com/in/natalie-arney-33844052/


https://twitter.com/__nca


 


 


Zoë is a leading UK wedding expert and Editor of Hitched.co.uk.
She has over 11 years’ experience creating optimised content in
the niche field of weddings, and has worked for almost all of the
UK’s biggest wedding planning brands.


 


Connect with Zoe here:


https://www.instagram.com/zoeburke_editor/


https://www.hitched.co.uk


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.