#718 What You Need to Know About Google PPC Right Now with Kyle Johnson

In today's episode of the Internet Marketing Podcast, we’re
joined by digital advertising expert Kyle Johnson to discuss the
latest trends and changes in the world of paid search and pay per
click advertising. We explore the shift from keywords to
conversations, the impact of AI on campaign optimisation, and the
transformation brought about by Google's PMax campaign tool. If
you’re here to gain valuable knowledge and stay ahead in the
ever-evolving realm of paid search and digital advertising, this
episode is for you.


In this episode:


04:16 Different types of activity require different ways of
measuring. Brands need to shift their mindset to adapt and not
fall behind competitors.


09:49 The benefits and limitations of Googles PMax tool and why
you need to get specific with the data.


17:06 Why focusing on increasing search percentages and
understanding user context will lead to better conversions.


22:42 New algorithms – why the use of exact match keywords is
still relevant.


 


 


Resources mentioned in this episode:


https://searchengineland.com/


https://searchenginehubbub.com/


 


More about our guest:


 


Kyle is a paid media professional with over 10 years of
experience in the industry. He has supported a diverse range of
clients, from SMBs to larger household brands, spanning various
verticals, helping them achieve their business goals. In his
current role, his primary responsibilities include developing the
paid media offering at 26, providing support across strategy for
partners, and developing his team.


 


Connect with Kyle here:


https://www.linkedin.com/in/kylecaliphjohnson/


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.