#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford

In today's episode of the Internet Marketing Podcast we’re
getting unmissable insights from local marketing experts Amanda
Jordan and Greg Gifford. Exploring the current landscape of local
SEO, we discuss the importance of a holistic marketing approach,
the impact of algorithm updates, the future of search, and the
essential elements of local marketing strategies. If you’re keen
to know more about how local SEO marketing can drive more
meaningful results, this episode is for you.


In this episode:


04:38 SEO’s shift to contextual relevance over keyword stuffing,
and how it’s impacting local businesses' organic visibility.


07:00 Why SEO professionals should be prioritising true marketing
over algorithms.


16:13 Search is evolving beyond Google. Businesses need to adapt
and be present across all platforms.


18:08 Improving website content for better search engine
visibility can be an easy win.


20:38 How AI assistants provide personalised, multi-option
suggestions based on personal history and preferences, even in
familiar locations.


 


Resources mentioned in this episode:


Local Search Tuesdays by Greg Gifford


Ricketyroo blog


 


More about our guests:


 


Amanda Jordan is an esteemed local SEO strategist and consultant.
Regularly invited as an expert speaker, Amanda shares her ability
to demystify complex SEO concepts with ease, sharing her vast
knowledge of the industry, especially in managing the unique
challenges faced by franchises and multi-location businesses.


Connect with Amanda here:


https://ricketyroo.com/


https://www.linkedin.com/in/amanda-j-96797686/


 


Greg Gifford is the COO at SearchLab, a boutique marketing agency
specialising in Local SEO and PPC. Currently one of the most
in-demand speakers at digital marketing and automotive
conferences all over the world, Greg shares over 20 years of
online marketing and web design experience, and his expertise in
Local SEO has helped countless businesses gain more visibility in
local searches.


Connect with Greg here:


https://searchlabdigital.com


https://twitter.com/greggifford


https://linkedin.com/in/greggifford


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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