#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales

In today's episode, we’re talking all about video advertising
with insights from expert guests Jyll Saskin Gales and Corey
Henke. We discuss the impact of automation and AI in advertising,
the continued rise of short-form video content, the merging of
organic and paid content, and the challenges of measuring
advertising effectiveness in a rapidly changing digital
landscape. If you’re here to gain expert perspectives on
navigating the evolving landscape of video in digital
advertising, this episode is for you.


In this episode:


03:18 Ad trends: automation, AI, privacy regulations and
opportunities.


07:51 The balance between being creative and precise targeting in
video formats.


14:08 YouTube and Google’s development of powerful video
platforms.


18:54 How the ad industry has simplified their tools for
‘average’ users.


20:09 How marketers need to adapt to platform changes for
increased ad revenue.


 


 


Resources mentioned in this episode:


Google Ads Help Centre https://support.google.com/google-ads


Face to face events


 


 


More about our guests:


 


Cory Henke specialises in the direct-to-consumer advertising
space. He is renowned for speaking about YouTube Advertising,
Data Visualization, and Media Buying at conferences worldwide.
Cory's unique contribution to the industry includes developing
and managing a proprietary dashboard and analytics platform,
utilized by a select group of agencies and advertisers to enhance
their digital advertising strategies.


 


Connect with Cory here:


https://variable.media


https://twitter.com/coryhenke/


https://www.linkedin.com/in/coryhenke/


 


Jyll is a Google Ads coach and marketing instructor servicing
some of the world’s largest advertisers, including Fortune500
companies and Google! She runs several successful learning
programmes and boasts a 60K+ following on TikTok, bringing her
"insider" expertise to the masses.


 


Connect with Jyll here:


https://www.linkedin.com/in/jyllsaskingales/


https://jyll.mykajabi.com/newsletter-sign-up


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


Hosted on Acast. See acast.com/privacy for more information.





Hosted on Acast. See acast.com/privacy for more information.