#725 Content Marketing and Digital PR with Karim Adib, Victoria Roscow, Will Waldron and Sarah-Jayne Taylorson

In this series of episodes, we introduce you to some of our top
experts sharing their knowledge during the brightonSEO
conference. Hosted Karim Adib, the panel discussion centers
around the subject of content marketing and digital PR. If you’re
keen to learn more about building relationships with PR
professionals and the importance of building quality links - or
if you’re a small business looking for pro tips to improve your
content marketing activity, this episode is for you.


In this episode:


01:15 How businesses can future-proof their content marketing and
PR strategies.


08:40 Key metrics for measuring the success of content and how
they differ based on the type of content.


16:22 Challenges and opportunities in integrating social media
and influencer outreach with PR efforts.


23:50 Differing perspectives on the effectiveness of reactive PR
versus data-led campaigns.


38:55 Effective strategies for managing crisis situations and
repairing a company's reputation after negative PR.


 


Resources mentioned:


https://www.reddit.com/


https://analytics.google.com/analytics/academy/course/5


 


Find out more about our panelists:


 


Karim Adib https://www.linkedin.com/in/karimadib/


Karim's an Egyptian living in Sheffield with 3+ years working in
marketing, specifically Digital PR & SEO.


 


Victoria Roscow
https://www.linkedin.com/in/victoria-roscow-196925114/


Victoria is Head of Content at Manchester-based digital marketing
agency, Dark Horse. She leads on the on-page SEO and content
marketing strategy for clients across the country.


 


Will Waldron https://www.linkedin.com/in/will-waldron-0b0088111/


Will has 10 years of experience in both traditional and digital
PR, developing multi-channel campaign strategies to clients
across multiple sectors based all over the world.


 


Sarah-Jayne Taylorson –
https://www.linkedin.com/in/sarah-jayne-taylorson/


Sarah-Jayne is a Digital PR Consultant at NORTH. She has over 3
years in-house experience and enjoys putting her clients at the
heart of the news agenda to secure high quality links in top tier
outlets.


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.