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The Gartner Sales Podcast Podcast
Transforming Quarterly Business Reviews into Customer Collaboration, With Robert Blaisdell

Transforming Quarterly Business Reviews into Customer Collaboration, With Robert Blaisdell

The Gartner Sales Podcast vor 6 Jahren

In this podcast, Brent Adamson speaks with Gartner analyst Robert Blaisdell about redesigning customer QBRs to emphasize collaborative, future-focused strategizing in order to improve account performance.

0:00

34:30

During this podcast, Brent and Robert discuss the specific steps
suppliers can take to significantly boost the value of
customer-facing quarterly business reviews. The
conversation ranges across five dimensions: purpose,
content, attendees, frequency, and engagement
style.

Run Time: 34:27

Robert Blaisdell is a Sr. Director Analyst in the Gartner Sales
Research and Advisory covering all aspects of sales but with a
primary responsibility for account management and growth focusing
on account planning and management along with key account
management. Mr. Blaisdell has 20 years of experience in
strategic account management, sales enablement, sales L&D,
strategic planning and marketing.