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Building a Customer-Verified Buying Journey with Steve Rietberg and Tom Cosgrove

Building a Customer-Verified Buying Journey with Steve Rietberg and Tom Cosgrove

The Gartner Sales Podcast vor 6 Jahren

In this episode of the Gartner Sales Podcast, Brent Adamson chats with Gartner analysts Steve Rietberg and Tom Cosgrove about the specific steps involved in building a “customer-verified” pipeline, including customer research, metrics design, and organiza

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35:24

During this podcast, Brent, Steve, and Tom dig into the core
design principles of both customer buying journey mapping and
“customer verifier” construction. Discussion ranges broadly
across both the implementation and potential use cases of a
building a far more customer-centric view of deal status.
Along the way, the trio shares examples, reviews common
challenges, and explores practical solutions.

Run Time: 35:21