Startseite
Podcasts
The Gartner Sales Podcast Podcast
Optimizing Your Key Account Strategy, with Dan Hawkyard

Optimizing Your Key Account Strategy, with Dan Hawkyard

The Gartner Sales Podcast vor 2 Jahren

Gartner Sales Podcast co-hosts Betsy Gregory-Hosler and Billy Luckey interview revenue innovators to understand the strategy, people, process, technology and tactics required to drive growth.

0:00

21:51

Sales leaders have great expectations for their key account
programs, but they frequently disappoint. Gartner expert
Dan Hawkyard joins Betsy and Billy to discuss why key accounts so
often underperform and how sales leaders can strengthen them for
a fast start in 2024.

Dan Hawkyard is a Senior Principal Analyst in the Gartner for
Sales Leaders Expert Team. He works with global sales leaders on
their journey towards maturing their commercial functions and his
expertise include key and account management, customer
segmentation and buying insights and experience.