Digitalization of bank offerings: the case of online mortgages

To find a new way for banks to generate revenues is not an easy
task in todays low interest environment, one would assume, and
especially with a rather complex and important banking product like
mortgages. For almost everyone a once in a lifetime decision –
buying or building a house. digital mortgages are a largely
untapped source of banking revenue growth so far. Listen to James
Williams. talking to Laura Patsch and Christoph Fischer, fellow
consultants at zeb and experts on the field of digitalization of
banking offerings and processes, in particular mortgages In 2020,
they conducted a survey of 151 potential mortgage loan customers in
the DACH region. They found that 94% of our respondents said they
would do online research before visiting their bank to apply for a
mortgage. The survey underlined how beyond-banking offerings could
enable banks to capture higher mortgage demand, especially if the
service offered is integral to the mortgage process.