#387: Blogging frequency - Steve Rayson

In his week’s episode of the Internet Marketing Podcast, Andy talks
to Buzzsumo’s Director, Steve Rayson to take you through the
question of how frequently you should publish on your blog. As
there is no ideal answer, Steve explains a number of different
strategies which you can adopt. For example, you could adopt the
same approach as some of the big publishers like The Washington
Post. They publish about 1000 articles per day and therefore can
reach a higher volume of people. On the other hand, there is the
strategy of a "less is more" approach, where you find people like
Brian Dean, who create a limited number of really high quality
posts that get about 1000- 2000 links per article. Steve then goes
on to discuss content amplification. He says that after you've
pressed the publish button, the hard work is not over yet but quite
the opposite actually, it’s just started. He explains that there
are many ways to reach your audience: firstly, you can pay for ads
on social media to drive people to it, you...

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