#385 Inbound Marketing with Mike Lieberman

In today's episode of the Internet Marketing Podcast, Andy is
joined by Square 2 Marketing's President and Chief Inbound
Scientist, Mike Lieberman to discuss Inbound Marketing. On the
show, Mike discusses how the way in which people make purchases has
changed and how this has impacted inbound marketing campaigns. He
explores what can make inbound marketing successful or
unsuccessful, drawing on his experience over the last 13 years or
so and goes on to provide his tips for how once a lead becomes
interested in a service or product, those working in sales can
avoid coming on too strong and putting off the potential customer.
Finally, Mike discusses how and why some bigger businesses aren't
using inbound marketing as a strategy and his reasons why he thinks
they should be, plus he provides his top tip/key takeaway for the
audience.

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