#380: The Death of Content Marketing and why it’s a myth - Adam Erhart

Today Andy is joined by digital marketing strategist and founder or
Siren Consulting Firm, Adam Erhart. Adam explains the reasons why
people think Content Marketing is dead. He discusses how today,
people look at content marketing and see “the old way of doing it”,
where it was more important to fill the market with as much Content
as possible. He explains that if you look online today, you’ll find
content absolutely everywhere but that it isn’t always good,
reliable content. Adam says that what we need now is better and
more relevant content. He says that people are looking for ever
lasting content that tells you everything you need to know at once
instead of wasting time, having to pick out the most important
information in an extremely long document. Adam believes that if
you look at content marketing in a new way, with all these new
innovations and developments, you’ll actually notice that content
marketing is at its peak. So, if someone tells you about the death
of content marketing, this person...

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