#379 The Marriage of Content Marketing and Search with Marcus Tober

In this week's episode of the Internet Marketing Podcast, Andy is
joined by Marcus Tober, CTO at Searchmetrics to discuss the
marriage of content marketing and search.During the show Marcus
discusses how search technology has evolved over the last decade or
so and discusses changes including Google Hummingbird, Machine
learning and the rise of Mobile Search. He then goes on to explain
how using search insights can help you to ensure that your content
stands out from the massive amount of (often unhelpful) content
that is published online.Marcus talks about how using insights and
being data driven can help you to understand more about your
audience and the issues that really matter to them and describes
how you can "reverse engineer the DNA of already successful pages"
to produce better content yourself. He then goes on to discusses
the topic of evergreen content and how data-led content can help to
resonate with your audience and live longer and explains why
sometimes it is better to update existing...

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