#378 Video as Content Marketing with Tom Hickmore

In today's episode of the Internet Marketing Podcast Andy is joined
by the Creative Director at Nice Media, Tom Hickmore to discuss
videos and how they fit into content marketing. Tom discusses the
strengths and weaknesses of using videos within your content
marketing. He explains that where video excels is through being
impactful & memorable and that it can appeal to it's audience
with an emotional hook, whereas it's drawback is that it isn't so
good for detailed information. Essentially videos can deliver high
level messages, delivered with a punch! He then goes onto discuss
what you should consider when thinking about producing video
content and how educational videos & videos of products tied in
with case studies and testimonials can be great to use in your
marketing efforts. Finally, Tom discusses the topic of VR and how
it might affect content marketing in the future.

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