#375 The Currency of Trust with Francine Heywood

In this week’s episode of the Internet Marketing Podcast, Andy is
talking to Francine Heywood, Sales and Marketing Director at
GuestRevu, a cloud based guest feedback tool for hotels.Francine is
talking to Andy about trust and reputation on the web and “the
currency of trust”e.g. ratings and reviews. She provides her
definition of trust and discusses how the way that we work out how
to trust someone or something has changed since the days before the
web.She goes on to discuss the best ways to earn trust online and
how to leverage it, before providing her tips for how to deal with
reviews online.

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