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  4. #372 Building a Strategy for 2017 with Simon Kingsnorth
#372 Building a Strategy for 2017 with Simon Kingsnorth

#372 Building a Strategy for 2017 with Simon Kingsnorth

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22:46
In this week's podcast, Andy is joined by Simon Kingsnorth, Global
Head of Digital Marketing at Citi Bank, to discuss building a
digital strategy for 2017. Simon discusses where technology is
headed, the trends that we are seeing and how they might impact our
strategies.Simon also discusses structuring your business for
digital and predicts which trend he feels will have the biggest
impact in 2017.

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