#361: The role technical SEO should play: It's makeup

How can you compare the technical SEO role to makeup? That’s what
Andy and Clayburn Griffin, who talks to us from New York, discuss
in this episode. Clayburn says that people use make up to look more
attractive and it’s the same for your website using technical SEO
to look more attractive to search engines… At some point it stops
and there is nothing more that can be done; that’s when you have to
use other methods to increase your website’s attractiveness. Using
this example, Clayburn gives insider advice and also talks about
how to keep a good balance between technical and non-technical SEO
in your approach.

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