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  4. #351: Audiences and markets drive product success - not ideas (A cohesive sales funnel) - James Loomstein
#351: Audiences and markets drive product success - not ideas (A cohesive sales funnel) - James Loomstein

#351: Audiences and markets drive product success - not ideas (A cohesive sales funnel) - James Loomstein

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24:58
Today, Andy is joined by James Loomstein, Managing Partner of Rogue
Marketing, to talk about the sales funnel and how it fits into the
larger marketing picture.James explains what ‘Micro-Moments of
Truth’ are and how to use them to engage with your consumers,
understand their intent and improve the conversion rates of your
business online. Also, Andy shares some examples of unmissable
strategies that use a variety of integrated digital marketing
channels.

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