#353: The importance of knowing your audience

#353: The importance of knowing your audience

vor 9 Jahren
In this week’s episode, Andy speaks to digital marketing and Business Development professional Simon Swan about the importance of knowing and truly understanding your audience.Here Simon covers the creation and use of personas and psychographics, and...
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vor 9 Jahren
In this week’s episode, Andy speaks to digital marketing and
Business Development professional Simon Swan about the importance
of knowing and truly understanding your audience.Here Simon covers
the creation and use of personas and psychographics, and discusses
the kinds of tools that can help you build an understanding of your
audience, such as Google Analytics, BuzzSumo and Facebook. To top
things off, Simon provides a simple 6-step plan for developing an
audience profile.

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