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#353: The importance of knowing your audience

#353: The importance of knowing your audience

Internet Marketing: Insider Tips and Advice for Online Marketing vor 10 Jahren
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14:31
In this week’s episode, Andy speaks to digital marketing and
Business Development professional Simon Swan about the importance
of knowing and truly understanding your audience.Here Simon covers
the creation and use of personas and psychographics, and discusses
the kinds of tools that can help you build an understanding of your
audience, such as Google Analytics, BuzzSumo and Facebook. To top
things off, Simon provides a simple 6-step plan for developing an
audience profile.

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