#353: The importance of knowing your audience
vor 9 Jahren
In this week’s episode, Andy speaks to digital marketing and
Business Development professional Simon Swan about the importance
of knowing and truly understanding your audience.Here Simon covers
the creation and use of personas and psychographics, and...
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Insider tips and advice for Online Marketing
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vor 9 Jahren
In this week’s episode, Andy speaks to digital marketing and
Business Development professional Simon Swan about the importance
of knowing and truly understanding your audience.Here Simon covers
the creation and use of personas and psychographics, and discusses
the kinds of tools that can help you build an understanding of your
audience, such as Google Analytics, BuzzSumo and Facebook. To top
things off, Simon provides a simple 6-step plan for developing an
audience profile.
Hosted on Acast. See acast.com/privacy for more information.
Business Development professional Simon Swan about the importance
of knowing and truly understanding your audience.Here Simon covers
the creation and use of personas and psychographics, and discusses
the kinds of tools that can help you build an understanding of your
audience, such as Google Analytics, BuzzSumo and Facebook. To top
things off, Simon provides a simple 6-step plan for developing an
audience profile.
Hosted on Acast. See acast.com/privacy for more information.
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