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Internet Marketing: Insider Tips and Advice for Online Marketing Podcast
#357: Interpreting social data via GA

#357: Interpreting social data via GA

Internet Marketing: Insider Tips and Advice for Online Marketing vor 9 Jahren

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20:27

In today’s episode Andy is joined by Tori Cushing, Marketing
Strategist at Annielytics, to talk about Google Analytics social
reports and the insights they can provide. Tori explains that
Google Analytics is a very powerful tool, but that it is useless
unless we get campaign tagging right. As such, she shares some of
her tips and a clear process to make sure all your campaigns are
properly attributed to the right source. She also discusses Social
Conversions and clarifies the difference between Assisted and
Direct conversions.Links:1. Demystifying Social Reports:
http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/2.
Multi-Channel Funnels api:
http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/3.
Guide to Channel Groupings:
http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/4.
Guide to Campaign Tagging:...

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