#357: Interpreting social data via GA

In today’s episode Andy is joined by Tori Cushing, Marketing
Strategist at Annielytics, to talk about Google Analytics social
reports and the insights they can provide. Tori explains that
Google Analytics is a very powerful tool, but that it is useless
unless we get campaign tagging right. As such, she shares some of
her tips and a clear process to make sure all your campaigns are
properly attributed to the right source. She also discusses Social
Conversions and clarifies the difference between Assisted and
Direct conversions.Links:1. Demystifying Social Reports:
http://www.annielytics.com/blog/analytics/demystifying-social-reports-google-analytics-video/2.
Multi-Channel Funnels api:
http://www.annielytics.com/blog/analytics/multi-channel-funnels-acquisition-reports-dont-get-along/3.
Guide to Channel Groupings:
http://www.annielytics.com/guides/definitive-guide-to-channel-groupings-google-analytics/4.
Guide to Campaign Tagging:...

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