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#359: The Curse of Knowledge

#359: The Curse of Knowledge

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This week Andy is joined by Guy Andefors, co founder of Wildheart
Media, to talk about The Curse of Knowledge and how can this have
an impact on your website. Guy talks about the concept of "Curse of
Knowledge" and the things you can do to overcome it, listing some
of the common mistakes that businesses make. Guy also explains that
failing to acknowledge this as an issue could not only affect the
content on a website but also the conversations that you have with
clients.

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