TECHNICAL VS CONTENT SEO (PART 2) – FELICE AYLING – PODCAST EPISODE #250

In the follow up to last week’s internet marketing podcast on
technical SEO, Andy talks to Felice Ayling, Digital Content
Director at SiteVisibility, about the effective use of content for
SEO. Felice starts by talking about metadata – the stuff in the
background of each page that tells Google what each page is about.
She then goes on to give some advice about how best to optimise
content on site, such as the effective use of headlines, tagging
your images correctly and incorporating keywords successfully.

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