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Make It Happen with Iyia Liu Podcast
We Spent $300K Starting a Drinks Brand | Guest: Jordan Delmont - Brewé

We Spent $300K Starting a Drinks Brand | Guest: Jordan Delmont - Brewé

Make It Happen with Iyia Liu vor 1 Woche

0:00

54:23

What does it REALLY cost to start a drinks brand and get your
products stocked in supermarkets?

When we launched Brewe, our iced coffee and matcha brand, we
invested around $300,000 to get the business off the ground. Less
than a year later, we're stocked in Woolworths supermarkets
across New Zealand. But getting there has been a much bigger
learning curve than either of us expected.

In this episode of Make It Happen, I'm joined by my husband and
Brewe co-founder, Jordan Delmont, to break down exactly what it
takes to build a beverage brand from scratch.

Jordan left his 13-year career in his family business to take on
Brewe full-time, despite having no previous experience in the
fast-moving consumer goods (FMCG) industry. Since then, he's had
to figure out everything from manufacturing and distribution to
supermarket negotiations, pricing, cash flow and managing
thousands of cans of stock.

We get into the real numbers behind starting a drinks business,
including our initial $300K investment, how we secured our first
major supermarket deal and the mistakes we'd avoid if we were
starting again.

We also share the lessons we've learned about working together as
husband and wife.

If you've ever dreamed of launching your own product, getting
stocked in New Zealand supermarkets, or turning a business idea
into a brand, this episode gives you a behind-the-scenes look at
what it actually takes.

Ready to take your business further?

Book a free strategy call: https://www.makeithappen.org.nz/

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Learn more: http://makeithappen.org.nz/

Instagram: @makeithappen

Instagram: @drinkbrewe

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