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Make It Happen with Iyia Liu Podcast
How Billion-Dollar Brands Use Influencers to Drive Sales (And How You Can Too)

How Billion-Dollar Brands Use Influencers to Drive Sales (And How You Can Too)

Make It Happen with Iyia Liu vor 1 Woche

0:00

28:32

What if the fastest way to grow your business wasn't building
your own following, but tapping into someone else's?

Some of the world's biggest brands, including SKIMS, Good
American and Poppi, have turned influencer partnerships into
billion-dollar businesses. But behind those familiar faces are
some incredibly smart business strategies that most entrepreneurs
aren't taking advantage of.

In this episode of Make It Happen, I'm joined by producer Holli
to break down the business behind influencer marketing, how these
partnerships actually work and why having the most followers
doesn't necessarily mean generating the most sales.

We look at how brands have partnered with the likes of Kim
Kardashian, Khloé Kardashian, Indie Clinton and Alix Earle, and
explore the different ways businesses can leverage an existing
audience — from paid collaborations and micro-influencer
marketing to affiliate programmes and offering influencers equity
in a business.

I also share what's worked across my own businesses, why smaller
creators can sometimes deliver better results than major
influencers, and how to start building an influencer marketing
strategy even if you have a limited budget and no audience of
your own.

Whether you're launching a product, growing an e-commerce brand
or looking for smarter ways to attract customers, this episode
will give you practical ideas for turning influence into actual
sales.

Ready to take your business further?

Book a free strategy call: https://www.makeithappen.org.nz/

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and scaling.

Learn more: http://makeithappen.org.nz/

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