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Make It Happen with Iyia Liu Podcast
How to Build a Product Brand With Zero Industry Experience | $5.6M Tidal Hair Story

How to Build a Product Brand With Zero Industry Experience | $5.6M Tidal Hair Story

Make It Happen with Iyia Liu vor 2 Wochen

0:00

23:14

You don’t need years of industry experience to build a successful
product brand.

I had never worked in a salon, formulated a haircare product or
built an electrical product before starting Tidal Hair. In 2023,
the brand did $5.6 million in annual revenue.

In this episode of Make It Happen, I break down exactly how I
entered an industry I knew almost nothing about and built a
multi-million-dollar brand. From spotting the opportunity and
finding a manufacturer on Alibaba, to launching with one hero
product, working with influencers and expanding into the US
market.

I also share the parts that were much harder to figure out:
compliance, product development, Amazon, international fulfilment
and the mistakes that cost me time and money. Plus, the
three-step framework I’d use today to enter a completely new
industry (and what I would do differently if I were starting
again!).

If you’ve ever thought, “I don’t know enough about this industry
to start,” this episode might change the way you think about
building your next business.

Ready to take your business further?

Book a free strategy call: https://www.makeithappen.org.nz/

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Learn more: http://makeithappen.org.nz/

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product idea but thinks they don’t have enough industry
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