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Make It Happen with Iyia Liu Podcast
How Leigh Hart Built a Snack Empire by Breaking Every Business Rule

How Leigh Hart Built a Snack Empire by Breaking Every Business Rule

Make It Happen with Iyia Liu vor 3 Wochen

0:00

48:06

What happens when you stop overthinking business and just give it
a crack?

We sit down with Leigh Hart - one of New Zealand’s most
recognisable comedians and the entrepreneur behind Wakachangi and
SnackaChangi - to unpack how he turned decades of storytelling,
creativity and a cult following into brands that stand out on
supermarket shelves.

Leigh takes us inside his unconventional approach to business and
marketing, from announcing a beer brand on Facebook before he’d
figured out how to make it, to landing a meeting with Griffins
and testing packaging by literally putting mock-ups on
bottle-store shelves to see if people could find them.

We get into why he believes real world behaviour beats focus
groups, how to build a brand that can stand on its own without
relying on the founder’s personal profile and why knowing what
you’re actually good at - then finding the right partners to
handle the rest - has been critical to growing his businesses.

Leigh also shares one of the biggest decisions of his career:
walking away from his ownership in Wakachangi to take full
control of SnackaChangi, why it felt completely counterintuitive
at the time, and how trusting his gut gave him the freedom to
grow the brand on his own terms.

Plus, we talk Kiwi humour, personal branding, FMCG, expanding
into Australia and overseas and why Leigh would rather see
someone start imperfectly than spend years planning something
they never launch.

If you’re a business owner who tends to overthink the next move,
this episode might convince you to stop planning quite so much
and start testing.

Ready to take your business further?

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