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Make It Happen with Iyia Liu Podcast
How to Build a Personal Brand That Grows Your Business | Guest: Roi Wilkey – Burst Digital

How to Build a Personal Brand That Grows Your Business | Guest: Roi Wilkey – Burst Digital

Make It Happen with Iyia Liu vor 1 Monat

0:00

41:37

Do you actually need to become the face of your business to grow
it?

This week on Make It Happen, we sit down
with ⁨@roimatawilkey⁩ founder of @burst digital
to unpack how she built a personal brand that has reached more
than 200 million people and turned content into a powerful growth
channel for her business.

Roi shares how she went from struggling to post consistently to
finding repeatable content formats capable of generating millions
of views. We break down what actually makes content perform, from
hooks and retention to storytelling, testing and knowing when to
double down on what works.

We also get into the bigger business case for personal branding:
why people buy from people, how showing up consistently builds
trust long before someone becomes a customer, and why not every
piece of content needs to lead directly to a sale.

Plus, we talk Instagram vs LinkedIn vs TikTok, how to use your
analytics to improve your content, where AI fits into your
strategy, and why authentic human content could become even more
valuable as AI-generated content floods our feeds.

If you’re a business owner looking to build more authority, reach
more people and turn your expertise into a brand people know and
trust, this episode is for you.

Ready to start building or scale your existing business?

Book a free strategy call: https://www.makeithappen.org.nz/

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Learn more: http://makeithappen.org.nz/

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