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Make It Happen with Iyia Liu Podcast
Instagram Just Killed Likes: Here's What Actually Matters Now

Instagram Just Killed Likes: Here's What Actually Matters Now

Make It Happen with Iyia Liu vor 2 Monaten

0:00

21:06

If your Instagram content isn’t performing like it used to, your
strategy might need to change.

In this episode, I’m breaking down the Instagram metrics I’m
paying attention to right now and what they can tell you about
why some content gets pushed while other posts disappear.

I get into six factors that can influence your reach, why the
first second of your content matters so much and the mistakes
that could be causing people to scroll before you’ve even had a
chance to get your message across.

I also share how I’d approach creating content now - from
stronger hooks and retention to making content people actually
want to share with someone else.

Because getting likes is nice. But if you want to grow, you need
to understand what actually makes people stop, watch and share
your content.

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