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  4. S2 Ep. 6: Issam Tidjani, Co-Founder & CEO of Cariqa | Direct Payments for EV Charging, the End of Price Chaos and Where Smart Charging Fits In
In this episode Claudio Geyken speaks with Issam Tidjani,
Co-Founder and CEO of Cariqa, about why the business model
underneath public charging is the thing holding the market back.
Issam's argument: as long as e-mobility providers buy energy from
charge point operators and resell it, the operator becomes a
passenger in its own business, priced by someone else and exposed
to 80 to 90% of its demand coming from someone else.

The conversation gets concrete about what that costs everyone.
The same charger, at the same location, can carry 50 different
prices depending on which card you hold, which Issam compares to
a supermarket with no price tags where the till asks how you
intend to pay. On the operator side the economics are
unforgiving: average utilisation runs at 8 to 10% while break
even sits around 20 to 23%, roughly 10% of stations do the real
work, and more than half of an operator's cost has nothing to do
with electricity. Cariqa's answer is a platform where the
operator stays the merchant of record, plus a Connect API Issam
likens to what Stripe did for online payments, free to integrate
and built so a working charging app can be assembled in an
afternoon.

They also get into where this collides with the grid. Issam wants
grid fees that are congestion based rather than punishing a
single annual peak, is sceptical that Europe needs five million
charge points to serve two congested days a year, and would
rather the market found its own pricing discipline than have AFIR
force it. On smart charging and V2G he is deliberately careful:
the hard part is not the technology but getting operators, CPMS
providers, e-mobility providers and carmakers to cooperate
without the grid operator buying the same flexibility twice, and
he sees home and office charging as the better fit for V2G
because parking a car all day on a public charger fights the
utilisation the industry needs.

An episode about the plumbing under EV charging, and about what
it takes for a market to fix its own incentives before someone
else does it for it.

Topics covered:

Why the reseller model makes charge point operators
passengers

Price chaos and the case for one price per station

Utilisation economics and why charge point operators are not
simply greedy

AI driven per station pricing, and a free weekend on negative
power prices

Grid fees, congestion and the case against building for peak
days

Where V2G actually fits, and where it does not
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„S2 Ep. 6: Issam Tidjani, Co-Founder & CEO of Cariqa | Direct Payments for EV Charging, the End of Price Chaos and Where Smart Charging Fits In“

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