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Make It Happen with Iyia Liu Podcast
How PR Can Grow Your Business | Guest: Bella Brant

How PR Can Grow Your Business | Guest: Bella Brant

Make It Happen with Iyia Liu vor 2 Jahren

0:00

29:49

What does a PR agency actually do - and when should you consider
PR for your business?

In this episode, I sit down with Bella Brant from Rise and Shine
PR to go behind the scenes of the PR industry and unpack how
brands use PR to build their reputation, get people talking and
generate media coverage.

We get into what a typical day inside a PR agency looks like,
from working with influencers and preparing events to pitching
media and managing campaigns. Bella also shares how PR has
evolved alongside influencer marketing and why building genuine
relationships with media and creators is still such an important
part of getting results.

We also talk about measuring whether a PR campaign has actually
worked, setting the right KPIs and what business owners should
understand before investing in PR.

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