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Make It Happen with Iyia Liu Podcast
How To Get Your Products Into Retail Stores

How To Get Your Products Into Retail Stores

Make It Happen with Iyia Liu vor 2 Jahren

0:00

19:12

Getting your product onto retail shelves can completely change
the scale of your business - but how do you actually convince a
retailer to stock you?

In this episode, I’m breaking down what you need to know about
getting your products into retail stores, from building demand
online first to researching the right retailers and putting
together a strong pitch.

I share why getting stocked can help you reach new customers,
increase sales and build credibility for your brand, as well as
some of the trade-offs you need to consider - including smaller
margins and potential exclusivity agreements.

I also get into what retailers are looking for, why you need to
understand your unique selling proposition and why starting with
smaller retailers can be a smart way to prove demand before going
bigger.

Getting into retail takes research, preparation and persistence -
but the right retail partnership can open your business up to an
entirely new audience.

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