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Make It Happen with Iyia Liu Podcast
How Sera Cruickshank Transformed The Diamond Shop

How Sera Cruickshank Transformed The Diamond Shop

Make It Happen with Iyia Liu vor 2 Jahren

0:00

31:26

Taking over an established business comes with a completely
different challenge - how do you make it your own without losing
what made it successful in the first place?

In this episode, I sit down with Sera Cruickshank, owner of The
Diamond Shop, to talk about how she transformed a 30-year-old
business and built a modern luxury brand with a strong online
presence.

Sera shares how she approached rebranding the business, creating
a more elevated customer experience and using social media and
influencer partnerships to grow - without relying on paid
advertising.

We also get into taking calculated risks, dealing with doubt and
uncertainty and the mindset Sera has developed to keep moving
forward when she doesn’t have all the answers.

Sera also opens up about balancing entrepreneurship with
motherhood, the importance of having the right support around you
and why sometimes the best way to build something is to start
small, ask for help and take action before you feel completely
ready.

Ready to start building? Join our #1 Business Training today ️

Book a strategy call: https://www.makeithappen.org.nz/

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