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Make It Happen with Iyia Liu Podcast
Why I Paid Kylie Jenner $300k For 1 Photo

Why I Paid Kylie Jenner $300k For 1 Photo

Make It Happen with Iyia Liu vor 2 Jahren

0:00

28:39

I once paid Kylie Jenner $300,000 for a single Instagram post
promoting my shapewear business.

It was a huge amount of money for one post - but it also taught
me a lot about the power of influencer marketing and what
actually makes an influencer campaign work.

In this episode, I’m sharing the story behind the $300,000 post,
why I decided to do it and what I’ve learned about influencer
marketing from building and marketing my own businesses.

I get into why bigger isn’t always better when choosing
influencers, how micro and nano creators can be a great place to
start and why influencer marketing works best when it’s part of a
much bigger strategy involving content, social proof and brand
building.

I also share why I see influencer marketing as more than just
generating immediate sales. Done well, it can help you build
credibility, reach entirely new audiences and create trust around
your brand.

You definitely don’t need $300,000 - or Kylie Jenner - to make
influencer marketing work for your business.

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