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Make It Happen with Iyia Liu Podcast
How I Turned a $300/Week Side Hustle Into $3.5M in One Year

How I Turned a $300/Week Side Hustle Into $3.5M in One Year

Make It Happen with Iyia Liu vor 10 Monaten

0:00

22:52

My first business started as a side hustle making around $300 a
week. In its first year, it went on to make $3.5 million.

In this episode, I’m breaking down the strategy behind how I
found the product, got my first customers and scaled from around
10 orders a week to hundreds a day.

I get into using social proof to build demand, influencer
marketing, the decision to spend $300,000 on a single celebrity
Instagram post and what I learned about scaling a product
business quickly.

I also share how I built the business with an eventual exit in
mind - and the lessons I’ve since carried into building multiple
seven and eight-figure brands.

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