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Make It Happen with Iyia Liu Podcast
Why Saturated Markets Are the BEST Place to Start a Business in 2026

Why Saturated Markets Are the BEST Place to Start a Business in 2026

Make It Happen with Iyia Liu vor 6 Monaten

0:00

12:19

Think your business idea has already been done? That might
actually be a good thing.

In this episode, I’m breaking down why I don’t believe saturated
markets are something aspiring entrepreneurs should automatically
avoid - and why existing competition can be a sign that there’s
already proven demand.

I share examples from my own businesses, including my shapewear
brand, and explain how I’ve entered competitive industries by
finding a different angle rather than trying to invent something
completely new.

I also get into how to identify your point of difference,
understand what customers are missing and give people a
compelling reason to choose your business over everyone else.

You don’t always need a completely original idea. You need a
reason for customers to choose you.

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