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Make It Happen with Iyia Liu Podcast
Big Influencers Are Out. Here’s What’s Working Instead

Big Influencers Are Out. Here’s What’s Working Instead

Make It Happen with Iyia Liu vor 4 Monaten

0:00

9:41

Influencer marketing has changed - and what worked a few years
ago isn’t necessarily what’s working now.

In this episode, I’m breaking down the shift I’m seeing away from
huge influencer partnerships towards smaller creators, authentic
recommendations and content that feels more like word of mouth
than traditional advertising.

I get into why nano influencers can be so valuable for brands,
what makes people actually trust a recommendation and why having
a huge following doesn’t automatically mean someone can influence
purchasing decisions.

I also share how these changes influenced the way I completely
pivoted the content strategy for Make It Happen - and what I’m
focusing on now to build trust, attention and a stronger
community.

Because the goal isn’t just to reach more people. It’s to reach
people who actually care.

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