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A Different Take with Linda Boff Podcast
Marketing, Rewritten: Life After the First AI Holiday Campaigns

Marketing, Rewritten: Life After the First AI Holiday Campaigns

A Different Take with Linda Boff vor 4 Monaten

0:00

42:04

Episode 4: Did Coca-Cola’s AI campaign herald a new golden age of
marketing? We talk with Silverside founder PJ Periera about
how brands can use AI to reimagine iconic assets and blend
nostalgia with new forms of storytelling, while navigating the
risks that come with touching deeply familiar cultural symbols. The
conversation explores whether this marks a true turning point for
marketing, how AI is redefining creative excellence, and what
separates meaningful brand reinvention from content that is merely
faster and cheaper to produce. Learn more about your ad choices.
Visit megaphone.fm/adchoices