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A Different Take with Linda Boff Podcast
How New Balance Went From Dad Shoes To Cultural Icon

How New Balance Went From Dad Shoes To Cultural Icon

A Different Take with Linda Boff vor 1 Monat

0:00

16:39

A Different Take — Season 2 launches with the story of New
Balance’s remarkable transformation from “dad shoe” to one of the
hottest brands in sports and culture. Hosted by Linda Boff, this
episode goes behind the strategy that changed how the world saw New
Balance. Chris Davis, Chief Marketing Officer & Brand President
of New Balance, and Matt Welty, Complex Associate Editor and
longtime sneaker journalist, unpack the pivotal moments—from
limited-edition collaborations and the rise of sneaker culture to
New Balance’s decision to embrace its heritage rather than imitate
its competitors. How do you make an “uncool” brand cool without
losing what made it authentic in the first place? Welcome to Season
2 of A Different Take. 0:00 Intro & Background 2:56 The
Reputation 6:17 The Turning Point 7:45 What Actually Changed? 12:58
Surprise: They Didn't Hide The Dad Shoe Learn more about your ad
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