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A Different Take with Linda Boff Podcast
New Balance Became Cool. Now What?

New Balance Became Cool. Now What?

A Different Take with Linda Boff vor 1 Monat

0:00

16:41

New Balance has gone from “dad shoe” to global cultural force. But
how do you stay authentic once you've made it? In this episode of A
Different Take, host Linda Boff looks at New Balance's next
challenge with Complex Associate Editor Matt Welty, Klutch Athletic
CEO & Founder Rich Paul, New Balance CMO & Brand President
Chris Davis, five-time Olympic medalist Gabby Thomas, and Kith
Founder, CEO & Creative Director Ronnie Fieg. From athlete
partnerships and cultural relevance to growth, product, and the
power of staying fiercely independent, they unpack what it takes to
get bigger without becoming something you're not. 0:00 Introduction
0:59 The Competitive Landscape Has Changed 2:07 The Athlete Is Also
Changing 5:25 The Biggest Risk: New Balance Itself 8:25 What
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