Startseite
Podcasts
A Different Take with Linda Boff Podcast
Why Are The World's Biggest Athletes Choosing New Balance?

Why Are The World's Biggest Athletes Choosing New Balance?

A Different Take with Linda Boff vor 1 Monat

0:00

18:11

What makes an athlete choose one brand over another? In Episode 2,
Linda Boff goes inside New Balance’s approach to athlete
partnerships with Rich Paul, Chris Davis, Gabby Thomas, and a
leading sneaker journalist. From moving beyond traditional
endorsements to building long-term relationships and authentic
athlete stories, we explore why New Balance chose to play the game
differently—and why athletes noticed. Because today, the biggest
partnership might not be about the biggest paycheck. 0:00
Introduction 0:54 Endorsement vs. Partnership 4:46 The Big First
Example: Darius Bazley 7:36 Not A Numbers Game 11:36 Why It Works
Learn more about your ad choices. Visit megaphone.fm/adchoices