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A Different Take with Linda Boff Podcast
Santa Meets Silicon: The Story Behind Coca-Cola’s AI Campaign

Santa Meets Silicon: The Story Behind Coca-Cola’s AI Campaign

A Different Take with Linda Boff vor 4 Monaten

0:00

46:54

Episode 2: Coca-Cola's holiday advertising has long-signaled the
unofficial start of the season so their seminal use of AI caught a
great deal of attention. But this wasn’t an overnight
experiment rather the result of years of exploration, raising
questions about how legacy brands can thoughtfully adopt emerging
technology while navigating public skepticism. The conversation
with Coca-Cola CMO Manolo Arroyo examines whether audience
reactions were driven by the technology itself or its execution,
when AI genuinely unlocks creatively, and how brands and creators
can balance innovation, cultural relevance, and concerns about the
future of creative work. Learn more about your ad choices. Visit
megaphone.fm/adchoices