#158 Why Playing It Safe is Killing Your Marketing - B2B-Marketing Expert Austin La Roche

"Make half the room love you — and the rest
uncomfortable.”


That’s just one of many bold takes from Austin
LaRoche, CEO of ATAK Interactive, in
this episode of the NEW TREND SOCIETY Podcast.


Together with host Benjamin Diedering, Austin
unpacks the power of purposeful B2B marketing,
what real thought leadership looks like, and why playing it safe
in business is no longer an option.