#10 - Commission Clarity & AI Superpowers – Petter's playbook at Sana

In this episode, we sat down with someone who's been part of
Centify's journey from day one: Petter, Go-to-Market Lead at Sana
and one of the earliest believers in our mission.





What started as feedback on a Figma prototype, now turned into a
deep-dive into:





How Sana evolved from a learning platform to a dual-product AI
company





The power of consultative sales and how AI enhances (not
replaces) that process





Building global sales teams with smart, fair, and motivating
commission structures





Why simplicity is the ultimate sophistication when designing
incentive schemes





We also talked about he role of AI agents in everyday sales
tasks, and what it really means to create product-driven growth,
without sacrificing the human touch.





Petter's clarity on aligning incentives with business outcomes is
gold for any sales leader scaling internationally.





Give it a listen! You’ll walk away with practical ideas and
probably rethink your commission strategy.





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