Adam Crocini – Hilton | Crafting Iconic F&B Experiences & CIA Anecdotes

Are you ready for some stories about waffles, wellness, and the
CIA? Adam Crocini isn’t just shaping Hilton’s F&B scene across
8,000+ properties - he and his team have also been pushing those
legendary DIY waffles like true breakfast evangelists. Yes, the
iconic Hampton by Hilton ones. As SVP of Global Design, Wellness,
and Food & Beverage at Hilton, Adam oversees everything from
restaurant concepts to wellness initiatives. But don’t let the
fancy title fool you - he believes real hospitality leadership
starts at the bottom, sleeves rolled up, hands in the action. No
shortcuts here! Adam and Fritz met up at the Taste of Hilton
F&B Conference in Istanbul, where Adam dished out some insider
stories about his work and his involvement with the Culinary
Institute of America... From his early days in the kitchen to
running Michelin-starred operations and massive casino resorts,
Adam has seen it all. And now, he’s on SMACK to tell you all about
it... Enjoy the show!