Why Smart People (Sometimes) Make Bad Decisions

Daniel Kahneman, Nobel Prize winner and emeritus professor at
Princeton University, and Olivier Sibony, professor of strategy at
HEC, say that bias isn't the only thing that prevents people and
organizations from making good choices. We’re also susceptible to
something they call "noise" - variability in calls made by
otherwise interchangeable professionals and even by the same person
at a different time or day. But the solution isn’t necessarily
taking humans out of the equation with artificial intelligence.
There are ways to combat noise, and leaders should take steps to do
so. Kahneman and Sibony are the coauthors, along with Cass
Sunstein, of the book "Noise: A Flaw In Human Judgment."