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HBR IdeaCast Podcast
What You Must Deliver to Win Customers Today

What You Must Deliver to Win Customers Today

HBR IdeaCast vor 6 Monaten

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29:50

Podcast

HBR IdeaCast

649 Episoden

From Harvard Business Review

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What if your customers aren't looking for better products and
services, but for a way for themselves to become better? While the
experience economy remains important, Strategic Horizons cofounder
B. Joseph Pine II argues that it's not enough to acquire and retain
customers in today's competitive environment. He sees the next wave
in business as one focused on offering outcomes to customers - and
that might even mean only getting paid when customers succeed. He
shares how this model might actually reduce risk, what it means in
a world of AI and mass personalization, and ways that companies can
truly deliver on their promises. Pine is author of the book The
Transformation Economy: Guiding Customers to Achieve Their
Aspirations.